Launched in 2019, Alexia Moye created So Xtra So What. My mission is to empower women and men to wear what they want! So Xtra represents the bold, confident, strong, and fearless leaders. Confidence is what I'm promoting. Be bold. Who cares, what others think about your outfit. People tell me all the time that I "do too much" or that I "do the most", that I'm "So Xtra"... SO WHAT! So Xtra apparel and accessories are only for the bold! So Xtra wants you to be fearless!